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QRS Launches QRS IMPACT™ to Drive Effective Global Brand Execution
RICHMOND, CA – January 12, 2004 – QRS Corporation (Nasdaq: QRSI) today announced the general availability of QRS IMPACT™, a new product information management software solution designed specifically for brand marketers, suppliers and retailers. Building on QRS' 15 years of retail industry expertise, QRS IMPACT unifies and synchronizes product information for effective global brand execution.
A centralized product information repository is key to helping both retailers and brand marketers conduct more efficient, cost-effective business. By improving the accuracy, quality and accessibility of product data, both the retailer and the supplier can reduce costs and errors, while improving brand equity and increasing their ability to compete in a highly aggressive market.
"An end-to-end data synchronization strategy should be a priority for the global retail trading community," said Andrew White, Gartner Research Director. "The right combination of product information management and data synchronization solutions will have a significant impact on driving effective merchandising, improved inventory control and enhanced customer service."
The integration of QRS Catalogue™ and QRS IMPACT provides brand marketers, suppliers and retailers with a complete end-to-end solution designed specifically for the retail industry. QRS IMPACT helps manage internal data, enforce workflow processes, and publish highly targeted content, while QRS Catalogue manages the synchronization across companies and trading communities.
Providing supply chain participants with access to universal, standardized electronic product information is the foundation on which effective global brand execution is built. The benefits of instituting an end-to-end data synchronization solution may include fewer out-of-stocks, increased speed-to-market, reduced costs associated with correcting inaccurate information and improved response to consumer demands, ultimately enhancing a company's brand equity. Other benefits include overall improvements in companies' supply chain costs, and a boost to the bottom line.
"For 15 years, QRS has delivered data synchronization solutions that give thousands of retailers, suppliers and brand manufacturers the opportunity to cut waste and costs throughout the supply chain," said Liz Fetter, President and CEO, QRS Corporation. "The increasing need for greater detail and higher quality product information has led us to offer a solution that tackles the problem where it starts – inside the company. QRS IMPACT is a powerful solution that will help our customers by extending the benefits of data synchronization into their own organizations and internal processes, enabling more effective global brand execution."
About QRS IMPACT™
QRS IMPACT™ is a new product information management software solution designed specifically for brand marketers, suppliers and retailers. By providing a single, global repository of product information within a company, QRS IMPACT ensures the on-time, accurate and relevant flow of information across departments, diverse channels and trading partner syndication points.
About QRS Catalogue™
QRS Catalogue™ is the retail industry's leading product data synchronization application, allowing more than 3,500 marketers, manufacturers, suppliers and retailers to share the latest product information, such as price, style, color, size and over 450 additional product attributes. QRS Catalogue offers a complete solution for item setup and synchronization, and supports the latest EAN.UCC global standards and initiatives. By automating business processes such as item setup and maintenance, promotional price management and product marketing content management, QRS Catalogue helps customers achieve increased revenue and greater productivity.
About QRS
QRS (Nasdaq: QRSI) is a technology company that serves the global retail trading community. We offer collaborative commerce solutions that drive a new standard for global brand execution. At QRS, we manage the flow of critical commerce information and leverage our retail technology expertise to address fundamental industry challenges such as global data synchronization, mandate compliance, transaction outsourcing and global trade management. QRS solutions help over 8,000* customers expand into new markets and channels, improve operational efficiency and differentiate their brand.
*Based on total, unique QRS corporate customers that purchased or licensed QRS products and services between January and December 2002.
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David Fontaine
+1 404.467.3355
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