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Industry Veteran Michael Croxton Joins Inovis’ Executive Team
New Senior Vice President to Head Worldwide Marketing
Atlanta — January 27, 2004 — Inovis, a provider of business commerce
automation solutions, today named Michael Croxton as senior vice president
of marketing. Mr. Croxton is responsible for worldwide marketing initiatives,
driving the overall product and communications strategies. Prior to joining
Inovis, Mr. Croxton held senior management positions at Manhattan Associates,
Software Solutions and Softlab.
“We are very pleased to attract someone of Mike’s caliber to our
executive team,” said Ms. Ilaria Derr, president and chief operating
officer of Inovis. “His extensive and proven experience in the supply
chain and software industries, as well as tremendous leadership skills, make
him ideally qualified to drive Inovis’ marketing strategy. Mike will
be invaluable in helping us to aggressively expand our presence in the market.”
Mr. Croxton has over twenty years of experience in delivering software products
and services to the marketplace. Most recently he served as vice president
of marketing at supply chain leader, Manhattan Associates, where he led corporate
marketing and business development initiatives and was responsible for the
introduction of formal product management practices. It was during his tenure
at Manhattan Associates that the company had its strongest operational and
financial performance, which resulted in their recognition as the clear leader
in supply chain technologies and services.
Throughout his career, Mr. Croxton has had the opportunity to manage all operational
aspects of a software company. His broad experience includes developing and
articulating corporate strategic vision, growing company revenues through alliances
and organic growth and delivering new products and services into global markets.
In addition, he is frequently quoted in leading industry publications and throughout
his career has been invited to speak at industry conferences and events.
“The opportunity to join Inovis at this critical point in its expansion
is something I am very excited about,” said Mr. Croxton. “Inovis
is clearly positioned for dramatic growth in the business commerce automation
market. I look forward to joining this very talented management team as we
move our company into the leadership role in our space.”
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