Industry Veteran Michael Croxton Joins Inovis’ Executive Team

New Senior Vice President to Head Worldwide Marketing

Atlanta — January 27, 2004 — Inovis, a provider of business commerce automation solutions, today named Michael Croxton as senior vice president of marketing. Mr. Croxton is responsible for worldwide marketing initiatives, driving the overall product and communications strategies. Prior to joining Inovis, Mr. Croxton held senior management positions at Manhattan Associates, Software Solutions and Softlab.

“We are very pleased to attract someone of Mike’s caliber to our executive team,” said Ms. Ilaria Derr, president and chief operating officer of Inovis. “His extensive and proven experience in the supply chain and software industries, as well as tremendous leadership skills, make him ideally qualified to drive Inovis’ marketing strategy. Mike will be invaluable in helping us to aggressively expand our presence in the market.”

Mr. Croxton has over twenty years of experience in delivering software products and services to the marketplace. Most recently he served as vice president of marketing at supply chain leader, Manhattan Associates, where he led corporate marketing and business development initiatives and was responsible for the introduction of formal product management practices. It was during his tenure at Manhattan Associates that the company had its strongest operational and financial performance, which resulted in their recognition as the clear leader in supply chain technologies and services.

Throughout his career, Mr. Croxton has had the opportunity to manage all operational aspects of a software company. His broad experience includes developing and articulating corporate strategic vision, growing company revenues through alliances and organic growth and delivering new products and services into global markets. In addition, he is frequently quoted in leading industry publications and throughout his career has been invited to speak at industry conferences and events.

“The opportunity to join Inovis at this critical point in its expansion is something I am very excited about,” said Mr. Croxton. “Inovis is clearly positioned for dramatic growth in the business commerce automation market. I look forward to joining this very talented management team as we move our company into the leadership role in our space.”

###


Click here for a listing of all press releases.
Call an Inovis Sales Rep
Contact

David Fontaine
Director, Corporate Communications

+1 404.467.3355
david.fontaine@inovis.com
latest blog post

Learn
Learn