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York Fitness Worldwide Selects QRS IMPACT™ Software to Execute Brand Information Management Strategy
RICHMOND, CA – June 23, 2004 – QRS Corporation (Nasdaq: QRSI) today announced that York Fitness Worldwide, a leading marketer of fitness equipment to major retailers, specialty fitness stores and professional teams and universities throughout the world, has selected QRS IMPACT™ enterprise edition to implement a new brand information management strategy. York plans to use this software in its continuing efforts to ensure that all information related to the execution of the York retail product brand strategy is communicated accurately and cost-effectively to the consumer through all internal and external business processes and distribution channels.
QRS IMPACT, a centralized brand information repository, is key to York's continued leadership in providing fitness equipment and marketing solutions for retail partners. The goal is to communicate to the consumer York's and the retailer's product brand strategies through product, marketing and merchandising systems in order to achieve top line growth and increased profitability.
"QRS IMPACT addresses challenges greater than simply product information management," said Cisco Adler, VP of Marketing for York. "QRS IMPACT helps consolidate and synchronize information across the enterprise and across products for true brand information management. We chose QRS IMPACT because York was looking for a partner to help implement a strategy unique in the industry to provide total fitness brand solutions. Improved brand information management will allow us to execute internal processes for continued differentiation in the marketplace, and as a result we will help our retail partners increase brand awareness, revenue, and profitability."
"QRS IMPACT, our most powerful information management solution, enables the seamless flow of critical brand information within the enterprise and across the trading community," said Peter Hurtubise, QRS Vice President of Product Strategy. "With QRS IMPACT, we continue to strive to help brand marketers, suppliers and retailers achieve effective global brand execution for improved brand equity."
About QRS IMPACT™
QRS IMPACT™ is a product information management software solution designed specifically for brand marketers, suppliers and retailers. By providing a single, global repository of product information within a company, QRS IMPACT helps to ensure the on-time, accurate and relevant flow of information across departments, diverse channels and trading partner syndication points.
About York Fitness Worldwide
York Fitness Worldwide is a leading designer, developer, marketer, and distributor of fitness equipment and brand solutions for mass retailers, big box sporting goods stores, and professional, college, and high school athletic teams.
About QRS
QRS (Nasdaq: QRSI) is a technology company that serves the global retail trading community. We offer collaborative commerce solutions that drive a new standard for global brand execution. At QRS, we manage the flow of critical commerce information and leverage our retail technology expertise to address fundamental industry challenges such as global data synchronization, mandate compliance, transaction management and global trade management. QRS solutions help over 10,000* customers expand into new markets and channels, improve operational efficiency and differentiate their brand.
*Based on total, unique QRS corporate customers that purchased or licensed QRS products and services between January and December 2003.
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David Fontaine
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